Heli-One has a thriving business. But ever mindful of the future and of opportunities for growth, we have been working recently to reposition ourselves so that we can face our market in the best way possible.
We have developed a new strapline – Knowledge at your service, positioning ourselves as an added-value engineering business, and one that is at the center of know-how and innovation for helicopter support.
We have also created a whole host of new communications to support this thinking, including a major reworking of the Heli-One website and a new advertising campaign.
Each advertisement tackles a different subject – customers, employees and the power of the data Heli-One is able to access through its relationship with CHC Helicopter.
The advertising focuses on people (which is unusual in our market) and the visual style is deliberately dramatic and steely to reflect the toughness of both the world of engineering and helicopter operation.
The ads are authoritative, but also have a touch of wit and sophistication.
The campaign will appear for the first time in the February/March issue of Vertical magazine, as well as the show news issue at HELI-EXPO in Dallas in February 2012, where the refreshed brand gets its official launch.